The Famous Grouse

The Famous Grouse: A Deep Dive into the Iconic Scotch Whisky

A Rich History, a Legendary Taste

The Famous Grouse is a renowned brand of blended Scotch whisky, celebrated for its smooth, rich flavor and illustrious heritage. Crafted by Matthew Gloag & Son in Perth, Scotland, The Famous Grouse has been a staple in the world of spirits for over a century.

The origins of The Famous Grouse can be traced back to 1897 when Matthew Gloag, a grocer from Perth, created a blend of whiskies to serve to customers in his shop. The blend quickly gained a loyal following and, in 1899, Gloag decided to bottle and sell it commercially under the name "The Grouse."

The name was inspired by the abundance of grouse found in the Scottish Highlands, which were renowned for their distinctive red plumage. The iconic grouse emblem, which has become synonymous with the brand, was added to the label in 1905.

The Art of Blending

The Famous Grouse is a masterful blend of single malt and grain whiskies, each carefully selected for its unique characteristics. The single malts, sourced from some of Scotland's finest distilleries, provide depth and complexity, while the grain whiskies add smoothness and balance.

The blending process is a closely guarded secret, passed down through generations of the Gloag family. The exact proportions and combinations of whiskies used remain a closely guarded secret, but it is this unique blend that gives The Famous Grouse its distinctive flavor.

A Range of Delights

The Famous Grouse offers a range of expressions to cater to different tastes and preferences. The core range includes:

• The Famous Grouse Blended Scotch Whisky: The classic expression, renowned for its smooth, well-rounded flavor.
• The Famous Grouse 12-Year-Old: Aged for a minimum of 12 years in oak casks, this whisky offers a more complex and mature flavor profile.
• The Famous Grouse 15-Year-Old: A premium expression, aged for a minimum of 15 years in oak casks, delivering a rich, velvety smooth taste.

Awards and Accolades

The Famous Grouse has received numerous awards and accolades over the years, a testament to its exceptional quality and popularity.

• International Spirits Challenge: Gold Medal (2020)
• World Whiskies Awards: Best Blended Scotch Whisky (2018)
• San Francisco World Spirits Competition: Double Gold Medal (2016)

The Famous Grouse: A Symbol of Scotland

The Famous Grouse has become more than just a brand of whisky; it is a symbol of Scotland and its rich whisky-making heritage. The iconic grouse emblem and the smooth, rich flavor of the whisky have made it a favorite among whisky enthusiasts around the world.

Whether enjoyed neat, on the rocks, or as part of a classic cocktail, The Famous Grouse offers a taste of Scotland's finest, making it a true legend in the world of spirits.